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Abstract

This article aims to explore the tension between non-negotiable privacy policies of giant tech companies and Indonesian competition law. It scrutinizes the prevalent practice of imposing standard agreements on users, which often leads to an erosion of privacy and market competition. This article employs a normative legal research methodology complemented by Reform-Oriented Research. This method is used to evaluate the practice of non-negotiable privacy policies against the suitability of existing competition law regulations and to recommend changes to the regulations as deemed necessary. The study queries whether such non-negotiable privacy policies constitute an exploitative abuse of dominance under Article 25 of Law 5/1999. The analysis delves into the relationship between personal data exploitation and competition law, suggesting that the accumulation and control of user data by giant techs may strengthen their market dominance, potentially resulting in anticompetitive practices. The research offers insights into the intersection of data protection and competition law, advocating for an integrated approach to address the challenges of the digital economy. It recommends policy changes, including the adoption of Codes of Conduct, data mobility, and open standards to foster competition. Furthermore, the manuscript suggests leveraging the Small But Significant And Non-Transitory Decrease In Quality (SSNDQ) method for market analysis in the digital domain. In conclusion, this research calls for Indonesian competition law to adapt and proactively respond to the use of non-negotiable privacy policies and the complex dynamics of data-centric digital market business models, ensuring that markets remain competitive and consumer rights are protected.

Keywords

abuse of dominant competition law digital market privacy data privacy policy

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Taufiqurrohman, M. M., Lita, H. N., & Pah, G. G. A. (2024). Tech Giants’ Non-Negotiable Privacy Policies Strategy versus Indonesian Competition Law. Jurnal Bina Mulia Hukum, 9(1), 159-178. https://doi.org/10.24198/jbmh.v9i1.1679
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