VAN GOGH IMMERSIVE EXHIBITION: LESSONS & OPPORTUNITIES FOR TRADITIONAL CULTURAL EXPRESSIONS DEVELOPMENT IN INDONESIA

  • Ranti Fauza Mayana Unpad
  • Tisni Santika Universitas Pasundan
Keywords: Cultural Business, Immersive Technology, Traditional Cultural Expression

Abstract

Van Gogh's immersive exhibition is held in more than 90 cities around the world including Berlin, Beijing, Paris, London, Madrid, Rome, Sydney, and Jakarta. Until mid-2023, the exhibition has been attended by more than 8.5 million visitors and is an example of intellectual property development. Corresponding to business, IP Development is the capitalization of ideas, creativity, and innovation in producing products or services that contain creative content through systems of human activity related to the creation, production, distribution, and consumption of goods and services that have cultural, artistic, aesthetic, intellectual and emotional values for consumers. This paper employs a descriptive-analytical approach to describe the relevant legal rules and legal theories of copyright and their application in the IP development of artworks for businesses and the opportunities for Indonesia. The finding of the study indicates that immersive technology as a platform for the development of artworks based on Traditional Cultural Expressions (TCEs) potentially creates opportunities for intellectual property legal protection and business development of Indonesia’s TCEs in the frame of Cultural Industries. The commercialization of TCEs using immersive technologies potentially helps in fulfilling two key objectives: capturing new audiences and contributing to economic profit. However, the involvement of legal and non-legal elements as the basis for the implementation conducted in a collaborative framework between state holders and relevant stakeholders is required

Author Biography

Tisni Santika, Universitas Pasundan

Tisni Santika is a Lecturer in the Faculty of Law, Universitas Pasundan, Bandung. Awarded with a fully-funded scholarship for a bachelor's degree from the Faculty of Law, Universitas Pasundan, She earned bachelor's and master's degrees with Cum Laude predicate. Her area of interest covers intellectual property, company law, and contract law. Her research articles have been published in several Scopus-indexed journals and nationally accredited journals. She also authored several books about intellectual property, company law, and contract law and currently serves as the Editor in Chief in Das Sollen: Journal of Contemporary Research and Society.

Published
2023-08-19
How to Cite
Mayana, R. F., & Santika, T. (2023). VAN GOGH IMMERSIVE EXHIBITION: LESSONS & OPPORTUNITIES FOR TRADITIONAL CULTURAL EXPRESSIONS DEVELOPMENT IN INDONESIA. Transnational Business Law Journal, 4(2), 86-102. https://doi.org/10.23920/transbuslj.v4i2.1447