Articles

Regulatory Framework for Growing-Up Milk Advertising for Children Aged 1-3 Years: A Focus on Legal Certainty

    Authors

  • Hetsa Himawati Master of Law, Faculty of Law, Universitas Gadjah Mada
  • Zahra Shafira Belanusa Master of Law, Faculty of Law, Universitas Gadjah Mada
PDF
Published 2025-06-04
Pages 180-195
Section Articles

Abstract

In the context of public health, infants are entitled to exclusive breastfeeding from birth until six months of age. When mothers are unable to provide breast milk, infant formula may be administered until the child reaches 12 months. After this period, toddlers aged 12 to 36 months may be introduced to growing-up milk. Government Regulation No. 69 of 1999 prohibits the advertisement of infant formula, while allowing the promotion of growing-up milk. However, the recent 2024 Health Regulation introduces the ambiguous phrase “substitutes for breast milk,” which has sparked controversy regarding the advertising of growing-up milk. This article provides an in-depth analysis of these regulatory frameworks through the lens of legal certainty, utilizing a normative legal approach that references statutory law and the legal theory of Gustav Radbruch. The analysis reveals that the Health Regulation offers critical legal protections for infants' rights to exclusive breastfeeding during the first six months of life. Additionally, it outlines marketing regulations for growing-up milk intended for children aged 1 to 3 years. Nevertheless, the multifaceted definitions within this regulation create legal ambiguities that require urgent clarification by the government to protect both public interests and the growing-up milk industry.

    Keywords

  • legal certainty
  • formula milk
  • growing-up milk

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Issue Vol. 6 No. 2 (2025): JURNAL POROS HUKUM PADJADJARAN