Overclaim Skincare Products: Legal Implementation and Protection of Consumer Rights

Abstract

Overclaim is the action of business actors who make excessive, misleading, and inconsistent claims in the promotion of their products. This practice not only creates a risk of loss for consumers, but also violates the principles of transparency and honesty in trading activities. In this writing, we discuss the case of overclaim carried out by business actors with the example of one of the skincare brands in Indonesia, namely Azarine. This study aims to analyze the legal implementation of overclaim practices in the world of skincare and examine the legal protection provided to consumers in Indonesia. This research uses normative juridical with a qualitative approach carried out by involving relevant laws and regulations, case studies and other literature in accordance with the title taken. Although there are legal frameworks such as the Consumer Protection Law and the regulations of the Food and Drug Supervisory Agency (BPOM), there are still gaps in the supervision and enforcement of the law on claims that there is a need for increased strict regulations and consumer education so that their rights can be optimally protected. In addition, consumers must be able to be more thorough and understand more in choosing skincare products to be purchased by looking at the product content and benefits of the product.