Legal Protection Against the Commercial Use of Personal Photos of Street Runners without Permission by Street Photographers
Main Article Content
Abstract
The development of digital technology and social media has increased the practice of documenting public activities, including running events, which are often commercially exploited by street photographers without the subject’s consent. This phenomenon raises legal concerns regarding privacy rights, portrait rights, and personal data protection. This study aims to analyze the legal protection framework and available legal remedies against the unauthorized commercialization of personal photographs. The research applies a normative juridical method through literature study of relevant laws and legal doctrines. The findings indicate that legal protection is regulated under Article 28G paragraph (1) of the 1945 Constitution of Indonesia, the Personal Data Protection Law, the Copyright Law, the Electronic Information and Transactions Law, and Article 1365 of the Civil Code. Unauthorized commercialization may result in civil liability and administrative sanctions, enforceable through litigation or non-litigation mechanisms.
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Apriliyani Karsela, “Final Project,” Thesis: University of Semarang (2024).[AS7.1]
D. Agung Krisprimandoyo and Arbain Rambey, “Potential and Challenges in the Management of the Photography Industry,” (Yogyakarta: Deepublish, 2025).
I Made Pasek Diantha, “Methodology of Normative Legal Research” (Jakarta: Prenada Media, 2022)
J. Satrio, “Contract Law” (Bandung: Alumni, 2021)
Johnny Ibrahim, “Theory and Methodology of Normative Legal Research” (Malang: Bayumedia, 2021)
Joko, “Law on Information and Electronic Transactions in Indonesia” (Jakarta: RajaGrafindo Persada, 2023)
Jonaedi Efendi and Johnny Ibrahim, “Methods of Empirical Normative Legal Research,” (Prenada Media: 2023)
Mochtar Kusumaatmadja, “Legal Concepts in Development” (Bandung: Alumni, 2022).
Munir Fuady, “Unlawful Acts” (Bandung: Citra Aditya Bakti, 2022)
Peter Mahmud Marzuki, “Legal Research” (Jakarta: Kencana, 2021)
Philipus M. Hadjon, “Legal Protection for the People of Indonesia” (Yogyakarta: Gadjah Mada University Press, 2021)
Sapto Adi, “Sociological Anthropology of Sports,” (Wineka Media: 2019).
Satjipto Rahardjo, “Legal Science” (Bandung: Citra Aditya Bakti, 2021)
Sulistyowati Irianto, “Socio-Legal Research Methods” (Jakarta: Pustaka Obor, 2021)
Sutan Remy Sjahdeini, “Cyber Law and Personal Data Protection” (Jakarta: Kencana, 2022)
Journal
Al Jum’ah, Muhammad Na’im. “Analisa Keamanan dan Hukum Untuk Pelindungan Data Privasi”. Cyber Security dan Forensik Digital 1 no. 2 (2019): 39-44. https://doi.org/10.14421/csecurity.2018.1.2.1370.
Sirandan, Adryani, Arlin Adam, and Andi Alim. “Dari Sedenter Ke Aktif: Makna Sosial dan Budaya Perubahan Perilaku Olahraga Pegawai Dinas Kesehatan Provinsi Sulawesi Barat”. Jurnal Berita Kesehatan 18 no. 1 (2025):168-84. https://ojs.stikes.gunungsari.id/index.php/JBK/article/view/266.
Dewi, Putu Eka Trisna. 2021. “The Development of Business Law in the Digital Era: The Urgency of Privacy Data Protection Regulations in Indonesia.” Proceedings of the National Seminar of the Faculty of Law, Mahasaraswati University, Denpasar no. 1 (2020): http://ejournal.unmas.ac.id/index.php/psnfh/article/view/2386.
Wulansari, Eka Martiana. “Kosep Perlindungan Data Pribadi Sebagai Aspek Fundamental Normdalam Perlindungan Terhadap Hak Atas Privasi Seseorang di Indonesia”. Jurnal Surya Kencana Dua : Dinamika Masalah Hukum dan Keadilan 7 no. 2 (2021): 265-89. https://doi.org/10.32493/SKD.v7i2.y2020.9214.
Ilhami, Dyah Ayu Suci. “Data Privasi Dan Keamanan Siber Pada Smart-City: Tinjauan Literatur”. Jurnal Sains, Nalar, dan Aplikasi Teknologi Informasi 2 no. 1 (2022): 51-60. https://doi.org/10.20885/snati.v2i1.19.
Karjoko, Lego, Josephine Santosa, and I Gusti Ayu Ketut Rachmi Handayani. “Disfungsi Peraturan Perundang-Undangan Tanggung Jawab Sosial Dan Lingkungan di Indonesia”. Jurnal Hukum IUS QUIA IUSTUM 26 no.2 (2019): 305-25. https://doi.org/10.20885/iustum.vol26.iss2.art5.
Kusnadi, Sekaring Ayumeida. “Perlindungan Hukum Data Pribadi Sebagai Hak Privasi”. AL WASATH Jurnal Ilmu Hukum 2 no.1 (2021): 9-16. https://doi.org/10.47776/alwasath. v2i1.127.
Nuraeni, Eneng, and Dewi Mayaningsih. “Implikasi Sidang Keliling Pengadilan Agama Ciamis Terhadap Peningkatan Kesadaran Penyelesaian Perkara”. VARIA HUKUM 1 no.1 (2019): 21-44. https://doi.org/10.15575/vh.v1i1.5136.
Priscyllia, Fanny. “Perlindungan Privasi Data Pribadi Perspektif Perbandingan Hukum”. JATISWARA 34 no.3 (2019): 239-49. https://doi.org/10.29303/ jtsw.v34i3.218.
Ramdani, Riyan, and Dewi Mayaningsih. “Urgensi Persidangan Secara Elektronik (E-Litigasi) Dalam Perspektif Hukum Acara Peradilan Agama di Era Digitalisasi”. Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam 2 no.2 (2022):219-36. https://doi.org/10.15575/as.v2i2.14339
Kusnadi, Sekaring Ayumeida. “Perlindungan Hukum Data Pribadi sebagai Hak Privasi”. AL WASATH Jurnal Ilmu Hukum 2 no.1 (2021): 9-16. https://doi.org/10.47776/alwasath.v2i1.127.
Syukur, Gibran Fatahillah, Muhamad Amirulloh, and Mustofa Haffas. “Usage of Copyrighted Songs and/or Music from Youtube by Disccord Music Bot According to Indonesian Copyright and Cyber Law”. Jurnal Poros Hukum Padjadjaran 5 no.1 (2023). https://doi.org/10.23920/jphp.v5i1.1316.
Abidin, Vita Dwi Anggraeni, Ronny Winarno, and Dwi Budiarti. “Perlindungan Hukum Terhadap Foto Pribadi yang Digunakan Orang Lain di Media Sosial Instagram”. Yurijaya : Jurnal Ilmiah Hukum 6 no.2 (2024): 127-41. https://doi.org/10.51213/ yurijaya.v6i2.156.
Yuanitasari, Deviana, Hazar Kusmayanti, and Agus Suwandono. “Consumer Protection Against False Ecolabel Claims: A Legal Analysis in Indonesia.” Jurnal Poros Hukum Padjadjaran 6 no.1 (2024.). https://doi.org/10.23920/jphp.v6i1.1901.
Zahara, Nabila, and Muhammad Irwan Padli Nasution. "Pentingnya Data Privasi di Era Digital Industri 4." Journal of Sharia Economics Scholar (JoSES) 2.2 (2024). https://doi.org/10.5281/zenodo.12335096.